TO STAGE OR NOT TO STAGE! ECHORANCH DESIGN’s Christopher Pearson shares some insight into staging…
Mojave Modern House Joshua Tree Photo by Alex Zarour @virtuallyherestudios
Sellers looking to get top dollar for their property know to rely professional staging with quality photos. Tasteful decor captures a buyer’s imagination and cuts through the din of countless listings. The average cost for staging can range anywhere from $3000-$6000+ depending on the number of rooms, duration and overall interior prep work required. If this sounds expensive, consider it a small investment that may potentially net a return of tens of thousands. If up front, out of pocket costs are a concern, ask me about Wish Sotheby’s WHITE GLOVE program that covers fees through close of escrow.
One of LA’s premiere staging companies is Echo Ranch Design owned and operated by Christopher Pearson. Echo Ranch draws from an arsenal of furnishings and decor, blending organic materials with modern touches to create inviting living spaces. This easy-breezy tone requires a keen eye, impeccable taste and a mixed bag of design tricks. There’s a consistent palette that works with a wide range of architectural styles from A-frame cabins to new builds to historic mid-century modern homes (see his work on the A. Quincy Jones Pilot house ). It’s this broad appeal that keeps Echo Ranch staging in high demand. With that, here are a few good words from Chris about staging;
Chris: Staging is what helps sell the “dream” of living in a space. Homes sell quicker and at higher prices if, the moment the buyer walks in, they can connect emotionally to what they see. Staging targets these emotions by presenting a highly edited and stylized “dream” lifestyle scenario.
Chris: Usually the living room is the anchor to the overall aesthetic. I always want the room to flow and feel “open”.
Who are some of your favorite go-to retailers for home decor, or is that a trade secret? Chris: World Market and West Elm are great for some staples.
Chris: Clutter and wrong size/scale furniture.
Chris: Zellige Tile seems to be popping up in some remodels. It is organic and old world feeling while still working in a modern remodel. Fits nicely in Spanish or Craftsman remodel.
If you’re looking for a stager or an interior design consultant to refresh your decor, you can reach Christopher at firstname.lastname@example.org or visit his site ECHORANCHDESIGN for more details. IF you simply want to experience the Echoranch vibe, book a stay at one of his lovely airbnb’s!
Mountain Modern in Idyllwild
Baywoood House staged by Echoranch Photo credit: Tessa NeustadtCimarron House Photo credit: Alex Zarour @virtuallyherestudiosCimarron House Photo credit: Alex Zarour @virtuallyherestudios
Mountain Modern in Idyllwild Photo credit: Paul Anderson